Southbay Wellness

The women behind this Wellness Center in New Jersey knew they wanted something professional looking as opposed to “airy-fairy” as they put it. This was a long distance design job which was a little bit challenging as I usually like to design with the client so I can gauge their feelings as I go. We skyped and got down the text part almost immediately, but the icon transitioned from a more spiral design (too much like a hurricane which they had just experienced) to this more floral design that suggests a happy sun with a hint of waves in the ocean.